In this episode, Dave is joined by Bruno Estrella, Head of Growth Marketing at Clay, a tool for data enrichment and sales automation. Bruno shares his experience from Webflow to Clay, where he’s leading a mix of product-led and sales-led growth strategies for B2B companies.

Dave and Bruno discuss:

• Building a creator-led marketing program that encourages user-generated content and community involvement
• Aligning marketing with product-led growth for self-serve models
• Standing out in a crowded market by focusing on unique brand positioning and flexible use cases for outbound and inbound

Timestamps

• (00:00 ) - - Intro to Bruno
  


• (08:04 ) - - Tailoring Growth Marketing Strategies
  


• (10:05 ) - - Freelancer-Generated Content
  


• (12:51 ) - - Launching a Creators Program
  


• (17:38 ) - - Collaborative Product Integration
  


• (18:27 ) - - Quality Over Quantity in Influencer Marketing
  


• (22:43 ) - - SEO Tools Development with Clay and Webflow
  


• (27:37 ) - - How to Craft a Distinctly Unique Brand
  


• (28:14 ) - Customizing Outbound Strategies
  


• (31:33 ) - - Having a Strong Company Vision
  


• (35:50 ) - - In-House SEO vs External Agency

Send guest pitches and ideas to hi@exitfive.com
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